The mission of SUMOL+COMPAL MARCAS, SA is to manage the brands of our corporate group. To this end we will create new combinations, new products and new brands. Our major concern is to guarantee and give rise to further refreshment and well-being.

Our corporate team has a vast amount of know-how and experience in all areas of the business: monitoring and on-going market studies, particularly consumer studies, to identify opportunities to be able to develop new products, know-how in the most recent research and production technologies, brand management and developing franchising operations.

Based on this know-how, we aim constantly to guarantee consumer satisfaction, surprising the consumer with our capacity to innovate and provide pleasure and well-being with our brands of fruit drinks, cold beverages, waters, bears and energy drinks. Included in our portfolio we have, among others, the brands Sumol, Compal, B!, Pepsi, 7Up, Um Bongo, Água Serra da Estrela, Frize, Gatorade, Tagus and Grolsch.

Selling and distributing is crucial to our success.

The mission of SUMOL+COMPAL DISTRIBUIÇÃO, SA is to guarantee the sale and distribution of our products in Portugal and abroad. This is done by a large, experienced and well trained sales team that provides direct cover for thousands of clients in Portugal as well as for those on the international markets where our brands are sold.

One of the main objectives is to extend this constant, sustained presence to other international markets with development potential.

This company works with the whole portfolio of our brands and franchised brands in Portugal as well as with Lipton Ice Tea but only on the hotel and catering channel.

The same team works with our own brands exclusively on international markets. This company is responsible for the sale and distribution of the brands produced and represented on the national market. It also sells and distributes the company’s own brands on international markets.

The mission of Sasel, Sociedade de Águas da Serra da Estrela S.A. is to exploit and prepare water resources ready for bottling to a standard of excellence, in line with market needs and opportunities.

The idea of bottling water from the Vidoeira spring, located on the Castro property, where there are ancient stone ruins dating from pre-Roman times, originated in the quality and purity of the water that served over the years to quench the thirst of all those who knew of the source. In 1980 the first analyses were done at the Ricardo Jorge Institute in Lisbon and, four years later, water from the spring was classified as having mineral and medicinal qualities.

Works began on building a plant in 1985 and a year later the company was incorporated that, in Portugal, collects the water at the highest altitude and bottles it. The modern conditions in which the water is collected and bottled, and the fact this is done in the heart of the Serra da Estrela Nature Reserve, guarantees purity.

The two major national names in high turnover beverages in Portugal joined forces in 2008. The result was SUMOL+COMPAL. A new future began towards even greater success.

SUMOL+COMPAL, SA is the parent company of this new corporate reality. It is the company responsible for areas transversal to the whole group, and provides backing for SUMOL+COMPAL MARCAS, SA, to SUMOL+COMPAL DISTRIBUIÇÃO, SA and to Sasel – Sociedade de Águas da Serra da Estrela, S.A.. Its responsibilities include the strategy, organisation, planning, control and reporting, and monitoring the work of operations in the different companies as well as communication and representation. It is also responsible for managing franchising contracts and property management.

This is a company that is proud of its past heritage and faces the future with optimism and confidence. We are a Portuguese company with Portuguese and represented brands and it is our very nature that inspires us. All that we do has our public in mind. It is in our nature to do everything we can for people.

With this in mind, we have built up our team and we believe we will continue to bring surprises. It is in our nature to refresh and bring pleasure. We intend to go on doing this for many years to come.